Woxsen University Featured as Case Study in Philip Kotler’s "Essentials of Modern Marketing"

The case study in Dr. Philip Kotler’s Book titled “Breaking the Clutter with Modern Marketing Techniques” exclusively highlights the university's strategic strength in the marketing mix and the marketing planning process. Sharing his thoughts on the First Indian Edition of the work, The Father of Modern Marketing described this edition as an “Insightful account of the working of modern marketing in today’s turbulent times”.

This work showcases businesses ranging from large corporations to small and mid-level enterprises to cover the diverse range of businesses in the Indian market. Woxsen University’s study in particular serves as a booming example of contemporary marketing strategies that shape India’s educational scenario.

Strategic Marketing Prowess

The Segmentation, targeting, and positioning of Woxsen University as a brand has been executed tactfully. In a recent panel discussion on “New Trends in Marketing”, Vishal Khurma (CEO, Woxsen University) stressed on how the marketing strategy has to be resilient to change. He also emphasized on the growing importance of consumer insights. Woxsen University has been able to crack the existing and latent needs of the consumer segment which has contributed significantly to its growth.

Woxsen’s astute approach to the marketing mix is also accounted to be a major contributing factor. Having thoroughly understood the educational landscape, Woxsen has been cracking the code with a strategic approach to modern marketing with the use of contemporary marketing channels.

The methodical use of marketing strategies has played a significant role. Goal-oriented, marketing mix and positioning, and shaping target perceptions along with a strategic foresight have propelled Woxsen into a flourishing success story, setting a benchmark for others to emulate.

What's in it for you?

The study seamlessly integrates real-world examples to offer practical insights for management students, budding entrepreneurs, and leaders in the corporate sector. It serves as a guide for two key factors for a successful marketing strategy.

1. Identifying Brand Goals

2. Adapting to a strategic process to execute the right Marketing Mix

Additionally, it provides effective insights into tactful marketing planning processes, sustained brand initiatives, and agile adaptability to changing market forces. It adeptly closes the divide between academic theory and industry practice, using compelling instances such as the success story of Woxsen University.

Woxsen Growth Story

Woxsen’s study delves into the intricacies of navigating India's highly competitive higher education environment, revealing the compelling journey of overcoming challenges and celebrating victories. By meticulously crafting a strategic marketing mix, Woxsen University not only elevated its brand presence to a national scale but also succeeded in cultivating trust among stakeholders. This strategic approach not only solidified Woxsen's position among the top 20 institutions in India but also became a pivotal chapter in its remarkable journey of growth and success.

The Essentials of Modern Marketing garners worldwide presence, encompassing localized editions in more than 100 countries, and strives to offer readers a perspective tailored to their specific region, staying attuned to the dynamic trends in each market.